Guest post with blogger A.O. Chika
Simple Book Marketing tips for Authors: How to find and Understand your readers
What's up readers? I really enjoyed this blog post and thought I should share with my readers. I hope you'll leave a comment and let A.O and myself know what you think.
Welcome to the first post in the book marketing weekly series. There were several posts I would have loved to begin this series with, but most Authors are not marketers, so I decided to start at the beginning i.e. knowing your “Ideal Reader”.
PART ONE ~ Knowing Your Ideal Reader
Sometimes after seeing or hearing about your book and reading the blurb, we click on the amazon link to read the reviews before we finally decide to buy the book. We really did want to buy your book, but once we got to the amazon page we got distracted by “Customers who bought this item also bought” and ended up buying one of those books instead. You might not be able to affect your book sales directly but you can directly affect your “Ideal Buyer” buying journey. On the next book in the book marketing series, I will go into detail about the reader’s buying journey. There I will break down the process readers take before deciding to buy a book. First, you need to know who your ideal reader is. It’s important for Authors to know who their target audience is as well as who your IDEAL reader i.e. among the group of people who reads the genre you write in and who would love your book, we need to find the segment of people within that group that would actually buy your book. There are readers and there are buying readers. Those who would buy your book or at least has the potential to do so once nurtured, are your ideal audience within your target audience. I hope you see where I’m going with this. Before you begin marketing your book, you need to know who exactly your target audience is. Assumptions and guesswork will only end with you either targeting the wrong target audience, a fraction of your potential audience or an imitation of your ideal audience. Examples of an imitation of your ideal audience are book bloggers and book reviewers who read the genre you write in. We love your books and we will gladly support you where we can, we are the perfect audience… except for the fact that we don’t need to buy your book as we can get it free in exchange for an honest review or a blog post. Book Bloggers and reviewers are VERY important; they are influencers whose readers are usually part of your ideal audience. However, we are not your IDEAL audience, we are just an imitation of it, and you really shouldn’t spend all that time, money, and effort marketing your book to us instead of your ideal readers. I’m an avid reader as well as a book blogger/reviewer, but I’m also a professional marketer and the truth has to be told no matter how much I love your books.
When you really think about it, book bloggers rarely send out an email promoting just one book, we usually send a newsletter about several books, interviews, blog tour, giveaways etc. Now imagine your ideal audience reading that email, what would make them choose your book over the other books. Now that the groundwork has been set, let’s move to the next part –identifying your ideal audience. Writing books is an art, but it’s also a business so I’m going to treat this as I would when talking to a client at work. I will be calling readers who read the genre your write and love your books “Target Audience” or “Target readers” and I’ll call the readers within this audience who would actually pay for your books, or would after being exposed to your brand and nurtured until they are sales ready “Ideal audience” or “Ideal Readers.” I hope you don’t mind, I just really need you to get into the business headspace. The interesting part is that identifying your ideal readers or target readers is actually quite simple despite the effort it requires. It’s a lengthy process but you cannot skip it. There’s no need to rush, take as much time as you need to set the foundation of your business and when it’s time to run marketing campaigns, you would reap the benefits of knowing your target readers. It doesn’t matter what stage of the book production journey you are in: whether you are still writing your book, if it’s in the final stage of production or if your book is already released.
Knowing and understanding your ideal audience is a must, to get you started I’ve included a template and a checklist, feel free to use them to know who your target audience really is and once you do, you’ll be able to connect with them online and offline. This way, rather than target people who read the genre you write and MIGHT like your book, you will know who WOULD. Most importantly, you’ll be able to get their attention and guide them through their buying journey and eventually increase your book sales.
To read the rest of A.O.'s post, head over to her blog.
Thanks for stopping by and sharing with us today!